By Malcolm McDonald, Keith Ward & Brian Smith
256 pagesTrim Size 7 7/16 X 9 11/16 inCopyright 2007USD 49.95, Softcover, Reference
Available: Please call +800-545-2522 (7:30am to 7:00pm C.S.T.) for availability
Marketing Directors and Snr Marketing ExecutivesFinance Directors and Snr Finance ExecutivesMBA Marketing and Financial Strategy coursesMembers of CIM SIGS in finance /CIM members
By Malcolm McDonald, Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK; Keith Ward, Visiting Professor of Financial Strategy, Cranfield School of Management, UK; and Brian Smith, Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.
