SALES EFFORTS TO SUPPORT OUR PUBLICATIONS: RETAIL
Each year we sell almost 2000 titles through our Retail channel. Our sales force promotes our catalog of books to over 125 major bookstores and book distributors 6 months in advance of publication. Our sales group sees our major booksellers once a month presenting new titles and discussing ways to promote our books via their assorted advertising programs. These resellers include:

	Amazon.co.uk and Amazon.com
	Barnes and Noble
	Border's
	Booksamillion.com
	Chapter's
	College and University bookstores via Follett’s and Barnes & Noble College Divisions
	Major Independent Bookstores like Bookpool, Brown Bookshop, Cody’s, Digital Guru, Foyle's, McNally Robinson, Page One, Powell’s, Quantum, Stacey’s, Waterstone's and many more
	Retail wholesalers Entertainment UK, Gardner's, Ingram Book Group, Login Canada, Rittenhouse
	Association Bookstores such as A.S.I.S, ASTD, SHRM

What do Bookstores look for when making purchasing decisions?
Every bookstore buys based on their particular marketplace. If they have a market for Engineering titles they will probably offer a wide variety of Engineering books. The large chain’s model and tier their stores by size and marketplace. While chains may pick up titles for all stores on a book that has broad trade appeal, a subject like environmental engineering may only be placed in 25-50 of their 800 stores. As the subject matter changes so do their buying decisions. Buyers always want to know about Author trade and professional affiliations, and anything they do to promote themselves and their book.

After publication, our sales team constantly review sell through and review with the buyer whether a book needs to be reordered or in the case with a chain store whether they should expand the title into more stores with more units per store.