AUTHOR PROMOTION
There are many ways to create an online and offline presence that taps into thousands of potential customers and there are some core things that you can do, in addition to Elsevier's marketing, to help give your book the visibility it deserves:

Amazon
Amazon.com offers a strong unitary brand and invests heavily in marketing. It has achieved market dominance over the past 3 years and now offers many ways for customers and authors to enhance visibility of or comment upon featured products. [More...]

Websites
Do you have your own website? If so, are you making the best use of it? Does it sell your books? And what about myspace.com, linkedin.com, facebook.com or a host of other 'community' sites? Create a buzz around your book. [More..]

Podcasts
In its most basic form, a podcast or audio blog is simply an audio file you create (which can contain any audio information you want) and which people can listen to on an iPod or .mp3 player. [More...]

Blogs
Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are part of a wider network of social media. [More..]