MARKETING EFFORTS TO SUPPORT OUR BOOK PUBLISHING

Direct Marketing and Advertising
This is one way of marketing to our customers that creates direct sales for your title as well as awareness. This activity consists of:

	Direct mail campaigns promoting either one product or a variety of complimentary titles. These range from postcards to large brochures depending on the customer segment needs.
	E-mails promoting our products to our large database of customer and faculty member names (those who have signed up to receive promotions). We currently have more than 600,000 e-mail addresses in our database, and this number grows every month.

How important is direct mail?
Direct mail is only one medium for creating awareness for a product. Direct mail is less cost-effective than e-mail promotions and the results can’t be measured in as much detail. The response to a direct mail piece generally takes at least 8 weeks to analyze, whereas response to e-mail campaigns is much more immediate.

Our marketing department also works hard to advertise publications in relevant magazines, journals, and websites.

Publicity
Publicity support for books includes contacting related publications alerting them of the publication of the book and offering them complimentary review copies. Our publicists work to obtain reviews, excerpts, sample chapters, author interviews, etc. within their key publication. Since all excerpts require copyright information, please try to work directly with our publicity team on all excerpts. If a magazine or journal contacts you directly for excerpts, interviews, or other publicity opportunity, feel free to contact the publicity department right away. Often times, our publicity team can convince magazines to include the cover, web links, where to buy the book, and more.

Google Book Search
Elsevier has partnered with Google Book Search that allows prospective customers to browse sample pages as a preview, just as they can in a bookstore. If they like what they see, they can follow the purchasing links to buy the book, directly from us or their favorite online retailer. By marketing your book through Google, we have another tool to help readers find your books. Click here for more information about the program.

You can help the marketing team!
When you complete our ‘Author Questionnaire’, available from your editor, please be sure to include any key meetings, societies, organizations, or corporations that would be key audiences for your book. Our marketing team can then better target our marketing efforts to these audiences.