No one knows as much about your book as you do. In order to develop the very best possible proposal, and later on promotional plan, we need your assistance. Filling in this form with as much detail as possible and sending it back to us promptly will help us decide whether to publish your book and then, to maximize the sales of your book. Please complete this form and return it to us as soon as possible.
PROPOSED TITLE and SUBTITLE:
PROPOSED PAGE COUNT: Provide a word count with estimated number of art or a page count.
DESIRED PUBLICATION DATE:
YOUR NAME AS YOU WOULD LIKE IT TO APPEAR ON THE BOOK AND IN DATABASES:
YOUR FULL BUSINESS and/or PROFESSIONAL TITLE:
YOUR BUSINESS ADDRESS, PHONE NUMBER, FAX NUMBER, and E-MAIL ADDRESS:
YOUR HOME ADDRESS, PHONE NUMBER, FAX NUMBER, and E-MAIL ADDRESS:
DO YOU PREFER US TO USE YOUR BUSINESS, HOME, or BOTH FOR YOUR CONTACT INFORMATION? Business Home Both
WRITING SPECIFICATIONS. If you do not have the Elsevier Word template, please let us know so we can get it to you. In order to get the best production schedules we will provide you an easy-to-use template. If your material is already complete, what have you used to write it and what program have you used to create images?
AUTHOR BIOGRAPHICAL INFORMATION. Please provide a synopsis of your professional background, education, memberships, and publications. Provide a one- to two-paragraph bio. In addition, provide your complete CV. This is particularly important for the academic market.
YOUR SCHEDULE and ENGAGEMENTS. Please provide an estimated schedule of speaking engagements, seminars, workshops, etc. that will come up roughly three months prior to publication or soon after publication of your book. Provide contact information where appropriate.
SHORT DESCRIPTION. Provide an abstract of approximately 150 words for your book describing its purpose and scope, as well as any special features (new techniques, never-before-published information, appendices, etc.). DO NOT BE MODEST! This is critical to the success of your project.
TABLE OF CONTENTS. Provide a preliminary table of contents (chapter titles, plus major subheadings within each chapter). If you have more detail, feel free to provide it.
AUDIENCE. Specify the intended audience (researchers, practitioners, students, etc.) for your book in the space below. What is the primary group that will buy your book and what is their usual job title? Is there a secondary audience?
MARKET NEED. Describe how the proposed book will meet a specific need of this market segment.
TAGLINE. Provide a ONE-LINE teaser that best conveys the concept of your book? Think of this as the “why to buy” and keep it to one sentence.
UNIQUE FEATURES AND BENEFITS. List five major or specific features of your book, and the corresponding benefits to the reader. Be succinct.
COMPETITIVE TITLES & DIFFERENTIATION. List in order of importance three to five books you feel compete most directly with yours. Fill in all fields.
IF YOUR PROPOSED BOOK IS FOR THE TRADE OR PROFESSIONAL MARKET, PLEASE ANSWER “WHAT IS X?” In one to two sentences, describe the technology or product you are covering in plain English for a non expert.
THIS BOOK DOES X FOR Y. In one sentence clearly describe the need that is being met and for whom.
REVIEWS. Who would you recommend to assist you in reviewing this proposal? Provide a list of 5 colleagues who can give you feedback. Keep in mind if this project proceeds to publication, we would like to have highly visible contacts whose endorsement on the back cover would be an asset in selling your book. Please provide names and contact information.
MARKET INFORMATION. Please list the top specialized trade and professional journals and magazines that people in this field read regularly. Please include contact names if you have them.
TRADE SHOWS and CONVENTIONS. List conventions or trade shows that the target audience attends regularly, as well as associations in which they are members. Please consider all markets: EMEA, ASIA, US, etc.
EDUCATION PROGRAMS. List any continuing education programs that might use your book as a text.
CORPORATE and SPECIAL SALES. Is your book suitable as a reference for corporate or professional traiing? Please list contacts at companies that might consider BULK SALES of your book (purchases by companies and consultants of 50-2,000 copies for conferences, promotion or packaging with hardware or software).
COLLEGE TEXTBOOK SALES. Is your book suitable as a college or university textbook? If so, at what level, and for what courses is it designed? List example titles of courses and school where the courses are taught.
YOUR ORGANIZATIONS and MEMBERSHIPS. List all organizations and associations in which you are a member. If you have access to any mailing lists, directories for associations or societies, organization addresses please forward them to us.
EXCERPTS. Are there individual sections or chapters of your book that would lend themselves to excerpting on websites or in magazines? Please list chapter/section and the URL or title of the magazine/journal.
WEBSITE PROMOTION. List all websites, including your own personal web page if applicable, that would be candidates for promoting or advertising your book.
MARKET DATA. Will your book appeal to readers in particular geographic regions? Are there features you would like us to highlight to international book buyers?