SALES EFFORTS TO SUPPORT OUR PUBLICATIONS:
TEXTBOOK ADOPTIONS
The unique features and benefits of your book are presented to teaching faculty by an educational sales representative, along with a complimentary copy to any faculty members who are interested in adopting the title for their course. Marketing provides competitive information to the sales team, as well as conversion notes from one edition to another, where relevant.

S&T success in the textbook channel depends on the understanding of how to maximize the strengths and advantages of the selling model.

For example, we …

	sample to every request that contains valid course information
	provide sales attention to the adoptions and markets that other publishers ignore for the bigger fish
	follow up on every adoption of 30+ copies
	provide immediate service to inbound requests
	contact each pending adopter 5 times within the first year after the first response to the promotional piece and until it close
	schedule the timing of our contact strategically
	make nimble, quick decisions and responses with limited bureaucracy

textbooks.elsevier.com is the Elsevier science and technology books academic website. Promoted heavily online and offline, this website offers lecturers and teachers exclusive access to free e-inspection copies; print inspection copy ordering; teaching support materials; new title information email sign-up; academic representative contact details and much more.

"a real quantum leap into getting Elsevier books embedded into lectures"..."this will be appreciated by many teachers and lecturers" - Lecturer comments, UK