Case studies and accompanying tutor’s notes; it is left to the discretion of the tutor to decide how to use the cases. Specific cases can be used to reinforce certain marketing concepts during the course of the programme.

Alternatively, a case, such as Astre Industries, could be used at the end of the programme, to draw all the concepts and tools together. The ‘Working with Case Studies’ gives suggestions for using this method of teaching.

Access to this material is for instructors and tutors only and as such is password-protected. Access is controlled via our Instructors' site. Follow the link under 'Instructor Manual', or speak to your Elsevier representative for more details.