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Marketing Plans, 6th edition - Professor Malcolm McDonald 
Welcome to the companion website for the sixth edition of Marketing Plans by Professor Malcolm McDonald.

Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers.

The Information Centre provides details about the book's features and content. The website also offers a range of supplementary resources for studying and teaching using this textbook.

The Student Centre offers many resources to aid the study of this book. The material within the Student Centre includes:

  • Mutliple choice question quiz
  • Weblinks


    The Tutor Centre for this title contains a wealth of downloadable material for tutors who adopt Marketing Plans, 6th edition. The material within the Tutor Centre includes:

  • Introduction to tutor's guide and use of text
  • Tutor's notes: Chapter by chapter
  • OHT Masters
  • Working with case studies notes
  • Case studies with tutor's notes
  • Examples of marketing plans
  • PowerPoint Presentations, containing artwork from the book
  • Tutor's multiple choice question testbank


    The Tutor Centre is for instructors and tutors only and as such is password-protected. Access is controlled via our Instructors' site. Follow the link under 'Instructor Manual', or speak to your Elsevier representative for more details.

    Some of the files featured on this website are in .pdf format. To view these files you will need Adobe Reader. This can be downloaded to your computer quickly and free of charge.

    Click here to download Adobe Reader

     

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    Copyright Marketing Plans 2007 Elsevier