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Chapter 1 - Understanding the marketing process

Chapter 2 - The marketing planning process: 1 The main steps

Chapter 3 - The marketing planning process: 2 Removing the myths steps

Chapter 4 - Completing the marketing audit: 1 The customer and market audit

Chapter 5 - Completing the marketing audit: 2 The product audit

Chapter 6 - Setting marketing objectives and strategies

Chapter 7 - The communication plan: 1 The advertising and sales promotion plans

Chapter 8 - The communication plan: 2 The sales plan

Chapter 9 - The pricing plan

Chapter 10 - The distribution plan and customer service plan

Chapter 11- Marketing information, forecasting and organizing for marketing planning

Chapter 12 - Implementation issues in marketing planning

Chapter 13 - A step-by-step marketing planning system