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The Tutor Centre is password
protected and only available to lecturers who
adopt the text. Access is controlled via our Instructors' site. Follow the link under 'Instructor Manual', or speak
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This section contains a variety of resources
which are available free of charge to tutors
who adopt Marketing Plans, 6th edition. The
material within the tutor centre includes:
Introduction to tutor's guide and use of
text
Tutor's notes: Chapter by chapter
OHT Masters
Working with case studies
notes
Case studies with tutor's notes
Examples of marketing plans
PowerPoint
Presentations, containing artwork from the book
Tutor's multiple choice question testbank
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