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Marketing Plans, 6th edition - Professor Malcolm McDonald
Working with case studies

This document describes, for the tutor unfamiliar with the case study method, the objectives, class techniques and teaching approaches most helpful in the successful handling of a case. Tutors already familiar with the case study method, will find this document useful as a concise summary of the main teaching points associated with this educational technique, as well as providing general guidance for handling discussion in the classroom.

Access to this material is for instructors and tutors only and as such is password-protected. Access is controlled via our Instructors' site. Follow the link under 'Instructor Manual', or speak to your Elsevier representative for more details.

 

 

 

 
 
 


 

 
 
 
 
 
Copyright Marketing Plans 2007 Elsevier