Successful career strategies for managers and the artists they manage
Description
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business.
You will learn to prepare yourself for a career in artist management – and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients.
The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book’s companion website.
A peer reviewer for Artist Management for the Music Business proclaimed “…this is going to be an excellent text. It contains many unique insights and lots of valuable information.” This is essential reading for managers, students, and artists in the music business.
Readership
Entry-level personnel in the music industry in marketing, sales or distribution. Entrepreneurs seeking entry into the music business. Aspiring musicians/managers. Junior to medium management in music and media. Musicians and songwriters/composers. Junior media practitioners in music-related fields. Students on music business or industry programs at college or university level. Students on music recording programs.
Contents
Introduction,Considering artist management as a profession; Principles of management for the artist manager; Preparing for a career in management; Lessons in artist management: Colonel Parker to Sharon Osbourne; The artist management contract; Planning: A primer; The artist professional support group; Preparing the artist for publishing and recording; The Revenue Streams; Conducting Business for the Artist; Managing the Business of the Artist; The detailed business plan for the recording artist; Managing the business of the manager; Appendix: Contracts
Author Information
By Paul Allen, Associate Professor in the Department of Recording Industry at Middle TN State University and Co-Author of Record Label Marketing.
